Najahi Events Organization is an events & seminar company that brings the world’s leading speakers in personal empowerment, financial education and leadership skills to the Middle East through the use of “Edutainment” (educating while entertaining). Najahi organizes annual coaching seminars with the top most international keynote speakers to educate the society. Operating out of Abu Dhabi Emirate, Najahi brings entertainment, community and personal transformation and youth empowerment events and programs, aiming to create not only business leaders, but also civic and family influencers, who will make positive and transformational changes to their communities and lives.


To spread powerful lessons of personal empowerment and growth across the Middle East, through the use of ‘edutainment’ to create dynamic, sustainable and entrepreneurial economies.


To bring the world’s leading speakers on self-development to the people of the Middle East to help them achieve their utmost potential and reach their goals and ambitions. Using the latest in interactive and entertaining learning techniques, we aim to bring about lasting personal empowerment and growth for business leaders, community leaders and individuals across the region.


Our dedicated and creative team, has personal experience of the way ‘edutainment’ teachings transform ambitions, ideas, and lives into different levels of success. The team is committed to spreading personal empowerment learnings across the Middle East so that more people can achieve the potential they have within to reach their goals and aspirations.


We are both proud and excited to be bringing the world’s leading speakers in personal empowerment, financial education and leadership skills to the Middle East through the use of a unique educational concept, “Edutainment” (educating while entertaining).

We have been witnessing exponential change, growth and development all over the globe; and we are seeing all market sectors converge at an astounding rate. Observing the Middle East and its transformation in the past decade, we realised that we must inspire our youth, our creative thinkers and every individual with a dream to take the next step and put them on a journey of success. To do so, we need to equip them with the right tools, skills, knowledge and motivation to enhance their acquired knowledge and consequently enhance their lives.

So, we decided to bring our personal experience and learnings at a Robert Kiyosaki event to the door steps of the people of the region. We were inspired, and started our journey of success and sustainable wealth after attending this programme and many more. This is what led to our realization that we need to provide that same opportunity to the people in the Middle East, and it became our mission!

We collaborate with international and renowned partners and operate from the UAE. And what better place than a nation that has a vision to become one of the top in the world, by creating a sustainable economy and instilling creative and innovative thinking into the minds of every resident in the country, while crafting a happy environment.

Our promise is to bring a number of edutainment and personal empowerment events, programmes and initiatives to inspire, encourage and educate every individual into living the lives they deserve and overcoming the many challenges they might face.

We want to contribute to creating not only business leaders but family and civic leaders who will give back to their community.

Be motivated… Get inspired… Learn… And SUCCEED!


Awfa Mustafa
Founder & CEO